Cortex (CI Web Group)
By CI Web Group
What it is
Cortex is CI Web Group's AI content and optimization engine for trades and home-service companies' websites. The vendor describes it as a pipeline of AI agents that research local demand and competitors, draft content with schema markup, pass it to human trades-marketing reviewers, publish it, and then measure and re-optimize it for search and AI answer engines. It comes in three parts: Cortex AI SEO, Cortex Pulse (daily blogging, PR link building and AI search analytics) and Cortex Local (Google Business Profile and local pack). It runs on CI Web Group's Hydra OS website platform and is sold as part of the agency's services rather than as standalone software.
Description based on ciwebgroup.com, checked Oct 23, 2026. Features and pricing change, so check the vendor's site for current details.
Listed because contractors in our entries used it. Not an endorsement. Commissions and sponsorships never change which tools or entries are listed or their order. Read our disclosure.
Use cases with Cortex (CI Web Group) (1)
AI content marketing for HVAC companies: replace paid ads with an AI content engine for your website
AirWorks Solutions
AirWorks Solutions, a family-run HVAC and plumbing company in Camarillo and Ventura County, California (co-founded by Kevin and Stephanie Allen in 2010), was paying for most of its growth with ads. In August 2025 it moved its website onto Cortex, CI Web Group's AI content and optimization engine, which publishes a steady stream of trade-specific articles and service pages each month, with human review before they go live. In June 2026 the company relaunched on CI Web Group's Hydra OS platform with a home-issue selector, instant quote estimator, rebate intake and a mesh of city-by-service pages. According to co-founder Stephanie Allen, as reported by the vendor, AirWorks turned paid ads off entirely and net margins grew from roughly 10% to 25%; brand-search click-through rose from 25.9% to 33.0% in launch week. The margin figure is client-reported, not audited, and the source is published by a CI Web Group company.