Siro
What it is
Siro is AI sales coaching software for teams that sell face to face. It records in-person, cell phone and video sales conversations and uses AI for meeting prep, real-time notes, summaries, follow-ups and CRM autofill, scorecards and reports, real-time coaching, debriefs and roleplay. Its site lists home improvement, home services and home builders among the industries it serves, and says it was founded in 2020 by Jake Cronin.
Description based on siro.ai (also siro.ai/about), checked Oct 27, 2026. Features and pricing change, so check the vendor's site for current details.
Listed because contractors in our entries used it. Not an endorsement. Commissions and sponsorships never change which tools or entries are listed or their order. Read our disclosure.
Use cases with Siro (1)
AI sales coaching for roofing reps: coach every in-home appointment without riding along
Kanga Roof
Kanga Roof, a family-owned residential and commercial roofer in Clinton Township, Michigan (Metro Detroit, founded 2006), has seven residential reps running up to 20 in-home appointments a day, far more than Residential Sales Manager Jim Jewell could listen to. The team records its appointments in Siro, an AI sales coaching platform, and Jewell gets a daily report on who is using it and who is winning; Siro's AI conversation analysis flags specific skill gaps such as price positioning, and reps review their own scorecards. In one case a rep used Siro's Follow-ups feature to find a prospect who had gone quiet and Ask Siro to write a follow-up message, recovering a $14,000 deal. Siro reports that within eight weeks of the relaunch Kanga Roof saw a 2x increase in individual close rate, $2,000+ more revenue per appointment and a 40% net close rate across 70 weekly appointments. Figures are vendor-published and not independently audited.