AI recruiting that posts jobs, screens applicants and books interviews at an 80-branch roofer
Best Choice Roofing (CEO Bryce Barnett)
What they did with AI
Best Choice Roofing, a residential roofer with 80+ branches in 25+ states, onboards 250 to 300 people a week and makes thousands of hires a year. CEO Bryce Barnett told Roofing Contractor the company deployed four AI technologies in the past six months, with three more on the way. The most significant is in recruiting: an AI system handles job postings, runs initial screening interviews and schedules final interviews with branch managers. The company has standardized on ServiceTitan and uses AI on top of its data to surface branch shortfalls and recommendations. Separately, it credits standardization and visibility with cutting contract-to-install time from 41 days to under 20 over 18 months.
Related use cases
AI scheduling and dispatch for electricians: book recurring service jobs automatically
Chesapeake Electric
Chesapeake Electric, an all-service electrical company in Annapolis, Md., was struggling to reach customers for recurring-service follow-ups. Owner Ryan Deshaies turned on a prebuilt recurring-service text campaign that sends customers an online booking link, which drops the job straight onto the dispatch board, where AI-assisted dispatch assigns it by technician skill. ServiceTitan's story says work that used to take two to three hours of calls now takes minutes, and Deshaies says the company is booked out two weeks on recurring service. Chesapeake also coaches techs with an AI scorecard built from recorded customer conversations.
AI sales coaching for roofing reps: coach every in-home appointment without riding along
Kanga Roof
Kanga Roof, a family-owned residential and commercial roofer in Clinton Township, Michigan (Metro Detroit, founded 2006), has seven residential reps running up to 20 in-home appointments a day, far more than Residential Sales Manager Jim Jewell could listen to. The team records its appointments in Siro, an AI sales coaching platform, and Jewell gets a daily report on who is using it and who is winning; Siro's AI conversation analysis flags specific skill gaps such as price positioning, and reps review their own scorecards. In one case a rep used Siro's Follow-ups feature to find a prospect who had gone quiet and Ask Siro to write a follow-up message, recovering a $14,000 deal. Siro reports that within eight weeks of the relaunch Kanga Roof saw a 2x increase in individual close rate, $2,000+ more revenue per appointment and a 40% net close rate across 70 weekly appointments. Figures are vendor-published and not independently audited.
AI safety training for roofing crews: bilingual new-hire orientation with quizzes and certificates
Porter Roofing Contractors
Porter Roofing Contractors, a US commercial roofer with crews spread across locations, needed every new hire to get through workplace expectations and jobsite hazards before joining a crew, with proof they finished. Director of Safety Karlo Bernardino put the company's existing safety material into Kwizie, which uses AI to draft questions that workers answer inside the training video, then sets pass scores and issues a certificate on completion. Porter runs parallel English and Spanish programs covering orientation, fall protection, rigging and material handling, hot work, equipment and vehicle operation, HAZCOM and silica awareness. Each completion produces a Porter Roofing-branded certificate with a QR-linked verification record. Kwizie reports 42 training workflows launched and 156 certificates issued across six certificate-enabled programs; figures were provided by the customer to the vendor.